Author Archives: admin

Behind the scenes footage

10 models, 2 stylists, 2 photographers, 2 make-up artists, 1 fashion director, 18 hours of shooting, 50+ coffees and 350 hand picked vintage clothes from Paris. Here is some behind the scenes footage of the latest CovertCandy shoot: CovertCandy Shoot from CovertCandy on Vimeo.
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The Real Teal Deal

There is a widespread panic when it comes to wearing the colour ‘teal’. I must admit, it can be a pretty tricky colour to pull off, not to mention how hard it is to match other colours. Nevertheless, many a fashion forecast states we are sure to be rocking the ‘Teal Deal’ in 2010.The lush [...]
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More Leather Jackets

I found this interesting paragraph from Guardian fashion columnist Rachel Holmes about The Leather Jacket and the Glunge trend, as I have mentioned in previous posts. The Guardian write a weekly email newsletter called Fashion Statement. I highly recommend signing up! You’re aiming for a fierce look: lots of black leather and mussed hair. Think a [...]
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Hardy Amies

In 1965 Saville Row tailor Hardy Amies published the “ABC of Mens Fashion” setting out the rules and advice for men to achieve sartorial perfection. Recently the book was republished, and the Guardian ran an article testing whether these classic rules still apply. You can read it here. Amies is a pretty interesting character. He first [...]
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The Leather Jacket

The leather jacket remains an iconic classic, moving from military bomber jackets in the 1950s to fashion uniform for rockers, punks, grunge kids and hip-hoppers alike. With each new trend, the leather jacket has been adapted and evolved – a longer, blazer cut in the 1970s for example, or tassled and studded in the 80s. [...]
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The Modern High-Street

Today the high-street is dominated by brands like Topshop and H&M that cater to the constantly changing trends of young people. Its easy to see the appeal of this market, especially during the current recession. A recent article in The Independent newspaper, evaluates how certain brands have fared during the first crucial months of ‘The [...]
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Generation X

Since that initial ‘identity crisis’ in the 1980s, brands consistently targeted young people, their trends and sub-cultures as a goldmine of potential profit. Some trends lent themselves to this commercialisation more than others. Hip-Hop kids, as I have said, took pride in consuming and displaying affiliation with brands. It was therefore easy for brands like [...]
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Logo-Mania

Hip-Hop’s embracing of particular brand logos from the early 80s, soon became a youth culture staple. Overt logos on clothing denoted the wearers affiliation with a particular trend in the same way Teddy Boys and Mods had reappropriated vintage clothes to signify their look. In Britain, the Football Casuals favoured Armani, Burberry and Ralph Lauren [...]
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Hip-Hop

In the early 1980s, the American mass-market suffered a huge “identity crisis” (Klein, 2000). ‘Household’ brands found that the customer loyalty they had built up since the 50s, suddenly dissipated during the 1981-1982 recession. According to Klein, analysts found that the only goods to ‘hold steady’ during the recession, were “beer, soft drinks, fast food [...]
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Mods and Rockers

A few more brief notes on how today’s vintage trend developed from the desires of young people to set themselves apart from accepted ideas of fashion, that as I’ve said, really kicked off with the newly liberated Teddy Boys of the 1950s… In the 1960s, Mods and Rockers took over as the predominant genres. These subcultures [...]
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