Category Archives: Brands

Guest Blogger Post 3 – My Jewellery

Believe it or not, my jewellery site didn’t come about intentionally. It all started when my close friend was round my house, we started discussing how we would love to make cute rings with sharpeners on (and cute little things like that!). I soon forgot about the conversation entirely. A few months later, the same friend [...]
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CovertCandy sees its official Re-launch today!!

The CovertCandy team are happy to announce that today is our new site re-launch!! The past few months have been spent improving the trading capabilities and increasing the social interactive functionality on CovertCandy! All CovertCandy lovers can now enjoy: 1. Full scale trading! The community will be open for you guys to trade anything you like! The [...]
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Corset Envy

Every time I see someone really pull off a corset I find myself in a relentless suffering of ‘Corset Envy’. I proceed to travel into a daydream about how I would wear it, teaming it up with pencil skirt or jeans? Layered over fifties dress or worn chest bare for an evening of frivolity. So, I [...]
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Q&A with Dylana from Nana in Wonderland

California girl Dylana Suarez from the blog Nana in Wonderland (colormenana.blogspot.com) has a knack for mixing high end fashion with affordable pieces. Her flirty, feminine style full of floaty blouses and romantic prints is perfect inspiration for spring! She kindly agreed to answer a few questions for us. CC: Who is you all time favourite style [...]
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Q&A with Sandra from 5 inch and up

  Fashion chameleon Sandra from 5 inch and up possibly possesses the most enviable shoe collection of the whole blogosphere! The Finnish blonde freelance stylist and personal shopper mixes Miu Miu platforms and River Island jumpsuits with ease, and her blog ’s vibrant photography take us through her stylish life in London. We asked Sandra a [...]
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Q&A with Sharon with My Passport To Style

Sharon from My Passport to Style is a style consultant whose blog is dedicated to all sorts of fabulous things. Her site offers great inspiration  for decorating your home, finding a unique look and interviews. Filled with girly pictures, DIY’s and ethical fashion advice, My Passport to Style is a firm Covertcandy favourite! So we [...]
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Q&A with OUTSAPOP.COM

Finnish fashion and accessories designer Outi Pyy from Outsapop.com is one of the best bloggers around if you are looking to customize your vintage finds as well as create quirky, runway inspired jewellery. With her easy tutorials, she makes having a unique style super easy! Here at Covertcandy we are all about sustainable fashion [...]
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Quite Contrary – Question and Answer

How old were you when you started to love fashion? There is a picture of me wearing colorfully dotted leggins and a huge knitted sweater with a teddybear and hearts on it, I was about 12 – so I guess I was older than 12 Who are your vintage style icons? / What celebrity, across [...]
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Question and Answer: College Fashion

How old were you when you started to love fashion? I have always loved fashion – as a kid I was always doodling dress designs in my notebooks and playing dress-up. But I didn’t really know so much about designers or the fashion industry until my senior year of high school when I lived with my [...]
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Behind the scenes footage

10 models, 2 stylists, 2 photographers, 2 make-up artists, 1 fashion director, 18 hours of shooting, 50+ coffees and 350 hand picked vintage clothes from Paris. Here is some behind the scenes footage of the latest CovertCandy shoot: CovertCandy Shoot from CovertCandy on Vimeo.
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Changes Changes and more blummin changes!

We’re making changes to CovertCandy in case you hadn’t noticed. Please bare with us whilst we pimp out the site. Its business as usual in the CovertCandy community but it will take 1 or 2 days until the vintage  shop is fully operational again. Please help us out if you find any problems with the site and [...]
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More Leather Jackets

I found this interesting paragraph from Guardian fashion columnist Rachel Holmes about The Leather Jacket and the Glunge trend, as I have mentioned in previous posts. The Guardian write a weekly email newsletter called Fashion Statement. I highly recommend signing up! You’re aiming for a fierce look: lots of black leather and mussed hair. Think a [...]
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Hardy Amies

In 1965 Saville Row tailor Hardy Amies published the “ABC of Mens Fashion” setting out the rules and advice for men to achieve sartorial perfection. Recently the book was republished, and the Guardian ran an article testing whether these classic rules still apply. You can read it here. Amies is a pretty interesting character. He first [...]
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The Modern High-Street

Today the high-street is dominated by brands like Topshop and H&M that cater to the constantly changing trends of young people. Its easy to see the appeal of this market, especially during the current recession. A recent article in The Independent newspaper, evaluates how certain brands have fared during the first crucial months of ‘The [...]
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Generation X

Since that initial ‘identity crisis’ in the 1980s, brands consistently targeted young people, their trends and sub-cultures as a goldmine of potential profit. Some trends lent themselves to this commercialisation more than others. Hip-Hop kids, as I have said, took pride in consuming and displaying affiliation with brands. It was therefore easy for brands like [...]
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Logo-Mania

Hip-Hop’s embracing of particular brand logos from the early 80s, soon became a youth culture staple. Overt logos on clothing denoted the wearers affiliation with a particular trend in the same way Teddy Boys and Mods had reappropriated vintage clothes to signify their look. In Britain, the Football Casuals favoured Armani, Burberry and Ralph Lauren [...]
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Hip-Hop

In the early 1980s, the American mass-market suffered a huge “identity crisis” (Klein, 2000). ‘Household’ brands found that the customer loyalty they had built up since the 50s, suddenly dissipated during the 1981-1982 recession. According to Klein, analysts found that the only goods to ‘hold steady’ during the recession, were “beer, soft drinks, fast food [...]
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