Category Archives: Brands

More Leather Jackets

By admin | Published: August 28, 2009
I found this interesting paragraph from Guardian fashion columnist Rachel Holmes about The Leather Jacket and the Glunge trend, as I have mentioned in previous posts. The Guardian write a weekly email newsletter called Fashion Statement. I highly recommend signing up! You’re aiming for a fierce look: lots of black leather and mussed hair. Think a [...]
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Hardy Amies

By admin | Published: August 22, 2009
In 1965 Saville Row tailor Hardy Amies published the “ABC of Mens Fashion” setting out the rules and advice for men to achieve sartorial perfection. Recently the book was republished, and the Guardian ran an article testing whether these classic rules still apply. You can read it here. Amies is a pretty interesting character. He first [...]
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The Modern High-Street

By admin | Published: August 14, 2009
Today the high-street is dominated by brands like Topshop and H&M that cater to the constantly changing trends of young people. Its easy to see the appeal of this market, especially during the current recession. A recent article in The Independent newspaper, evaluates how certain brands have fared during the first crucial months of ‘The [...]
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Generation X

By admin | Published: August 12, 2009
Since that initial ‘identity crisis’ in the 1980s, brands consistently targeted young people, their trends and sub-cultures as a goldmine of potential profit. Some trends lent themselves to this commercialisation more than others. Hip-Hop kids, as I have said, took pride in consuming and displaying affiliation with brands. It was therefore easy for brands like [...]
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Logo-Mania

By admin | Published: August 10, 2009
Hip-Hop’s embracing of particular brand logos from the early 80s, soon became a youth culture staple. Overt logos on clothing denoted the wearers affiliation with a particular trend in the same way Teddy Boys and Mods had reappropriated vintage clothes to signify their look. In Britain, the Football Casuals favoured Armani, Burberry and Ralph Lauren [...]
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Hip-Hop

By admin | Published: August 8, 2009
In the early 1980s, the American mass-market suffered a huge “identity crisis” (Klein, 2000). ‘Household’ brands found that the customer loyalty they had built up since the 50s, suddenly dissipated during the 1981-1982 recession. According to Klein, analysts found that the only goods to ‘hold steady’ during the recession, were “beer, soft drinks, fast food [...]
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