Q&A with OUTSAPOP.COM

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Finnish fashion and accessories designer Outi Pyy from Outsapop.com is one of the best bloggers around if you are looking to customize your vintage finds as well as create quirky, runway inspired jewellery. With her easy tutorials, she makes having a unique style super easy! Here at Covertcandy we are all about sustainable fashion so we asked her a few style questions.

CovertCandy :What accessory do you think a girl can not live without?
Outi Pyy: A vintage styled bowler hat. It is a very versatile accessory that suits many styles (and hairstyles!) and to my view is ageless. I love to mix DIY with classic fashion pieces like it. If you go out looking for one I recommend saving up a bit and investing in a quality bowler or a vintage one. The cheap remakes clothing chains sell, will not last you a lifetime and I want to pass mine on to my children someday.

CC: Who is you all time favourite style icon?
OP: Anna Piaggi, the former Editor in Chief of Vogue Italia. Her style is crazy and yet always so flawless and chic! She has a stylish way of mixing patterns and colors in a beautiful riot. One can see that she really enjoys fashion and has fun with it. I want to look as stylish as she is when I´m her age. :)

CC: What has been your favourite trend to date?
OP: Military. I´ve always been very inspired by military looks as they are also timeless fashion. I shop loads at army surplus stores. Secondhand army stuff is cheap and the quality superb. It makes exellent material for (runway inspired) DIY projects and customizing clothes.

CC: How many pairs of shoes do you own?
OP: Not too many.. only 22 pairs. A few good basics in quality leather and some more flashy evening heels, most of them bought secondhand. I feel it´s all I need as I´m not really one of those shoe-fanatics. But don´t ask me how many hats/fascinators/hair accessories I have! They have always been my soft spot…

CC:What is your personal style?
OP:I have a very controlled color palette as color is very important to me in fashion. Mostly black, grays, reds, blues and whites. I do enjoy all sorts of textile treatments and love worn down looks. To be honest, I propably own more “dirty and trashed” clothes than complitely clean and new-looking. But even though it sounds raggedy, it´s really quite far from it. Most of my wardrobe is secondhand, but I do quite a bit of DIY and refashion my clothes and also buy some new (sustainable/organic). My key pieces are long cardigans, pencil skirts, boyfriend jeans and boxy (band) t-shirts. Right now I´m very into the 90´s grunge revival styled pieces. The contrast between my day and night look is very strong as during the day I´m all about comfort and tomboyish style but when I go out, it´s more closer to burlesque and classic glamour. I find fashion so much fun as it allows one to explore and express different sides of ones personality.

CC:So, you customise your own clothing?
OP:All the time! I have at least five projects going on at all times. I think DIY and refashioning old clothes is a fun hobby that also enables you to have 100% unique look. I want to be an active consumer of fashion but do it in a sustainable way, so refashioning old is my solution. I also do tutorials on everything I do, so others are able to make similar stuff for themselves if they like it. If you want to see what I´m up to now, visit my DIY fashion blog.

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